What’s Up with the Bee?

If you’ve visited Liberty Automotive recently, you might have noticed a fresh look. In August 2024, we unveiled a significant rebranding—changing our name from Liberty Auto City to Liberty Automotive. With this change came a new logo, and at its heart is an unexpected but meaningful symbol: a bee.

You might be wondering, why a bee? The answer lies in our commitment to making a difference, both in our community and beyond. Here’s the story behind the bee and what it represents for Liberty Automotive.

A Logo with Purpose

When it was time to redesign our logo, we wanted something that wasn’t just visually appealing but also deeply connected to our values. The bee quickly became the perfect choice. Bees are more than just hardworking insects; they are essential pollinators and a cornerstone of a healthy ecosystem. Without bees, our world would look very different, and their declining populations are a growing concern.

This sparked an idea that turned into something much bigger. As part of our rebranding, we launched an initiative to support bee conservation. Now, Liberty Automotive proudly hosts beehives on our property, giving these vital creatures a safe space to thrive. It’s our way of giving back to nature while raising awareness about the importance of bees.

From Idea to Passion Project

What started as a creative concept has grown into a genuine passion project for our team. We’ve learned so much about these incredible insects, from their intricate communication to the vital role they play in agriculture. Beyond their ecological importance, there’s something undeniably sweet about honey—and yes, we’re excited to start sharing our very own Liberty Honey with our guests in the near future!

The bee in our logo now serves as a daily reminder of our commitment to sustainability and innovation. It’s a symbol of hard work, community, and care—values that mirror what we strive to bring to our customers every day.

A Buzz About the Future

At Liberty Automotive, we’re more than just a car dealership. We’re a team of people who believe in making a difference, whether that’s through providing exceptional service, supporting our local schools, or protecting the environment. The bee is our way of showing that commitment in action.

Next time you see our logo, take a moment to think about the story it tells. It’s a small symbol with a big meaning, representing not just who we are today but who we aim to be in the future. Together, we can create a buzz—for our customers, our community, and our planet.

Thank you for being part of our journey. Let’s keep the hive thriving!